Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?
Before you embark on a microsite, you need to lay out a careful strategy to determine which of these two categories it should fall into, and why. Whether your microsite becomes the next Red Bulletin or dies a silent death depends on it.
The main difference between a microsite and just content on your website is that the microsite actually has its own brand. Think of it like a magazine. If you are thinking about developing a microsite as part of your content marketing program, check out these examples.
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
Unlike regular websites, microsites tend to be rather simplistic and easier to navigate. This isn’t to say they won’t make you want to poke around for a while, though. In fact, the really great ones do just that.
Ready to see a few use cases? Check out the list in this post for some great examples of microsites in action
What makes a successful microsite? Luke Clum looks at five examples and discusses what makes them effective.