Today’s social-media object lesson: The NYPD tries for outreach and gets backlash
Another Hashtag Hijack: NYPD’s Twitter Campaign Backfires
NYPD tries to make nice on Twitter, makes a mess
The #myNYPD hashtag snafu feeds social media fails industrial complex
NYPD’s Twitter photo contest backfires with images of aggressive police force
What we learned
Lessons from NYPD Twitter scandal: Careful when asking Internet’s opinion
Examples of previous times that twitter campaigns went awry
Lessons Learned from the #myNYPD Twitter Disaster
Media Bistro spoke to LEVICK SVP/digital communications chair Peter LaMotte to try and make sense of the resulting mess.
Preventing Social Media Backfire: Learning from #myNYPD
Despite trying to engage the community in a creative way, the trending photos of police violence show how quick a custom hashtag or co-opting an existing hashtag can go wrong. It also shows the importance of thinking about a few specific areas when activating a tactic on social media.
Analysis
Should the NYPD Even Do Twitter Marketing?
While experts say ‘yes,’ the stats suggest ‘yikes’
Despite Twitter Backlash, New York Police Dept. Plans to Expand Social Media Efforts
But to Zachary Tumin, tapped by Mr. Bratton to drag the department into the roiling waters of Twitter and other social media, it was a signal to the city and its police officers that the department was comfortable trying new things, even if the blowback was large and public
#MyNYPD: Why It’s Impossible to Control Online Conversation
The failed #MyNYPD Twitter campaign is the latest example of a big organization attempting to rustle up goodwill, only to find that the open nature of social media makes it impossible to control the conversation.
The NYPD Learned A Very Valuable Lesson About Asking The Internet To Use A Twitter Hashtag
A request for pictures of members of the New York Police Department went horribly wrong. WARNING: This post contains graphic photos of alleged police brutality.