What we learned
Examples of previous times that twitter campaigns went awry
Media Bistro spoke to LEVICK SVP/digital communications chair Peter LaMotte to try and make sense of the resulting mess.
Despite trying to engage the community in a creative way, the trending photos of police violence show how quick a custom hashtag or co-opting an existing hashtag can go wrong. It also shows the importance of thinking about a few specific areas when activating a tactic on social media.
While experts say ‘yes,’ the stats suggest ‘yikes’
But to Zachary Tumin, tapped by Mr. Bratton to drag the department into the roiling waters of Twitter and other social media, it was a signal to the city and its police officers that the department was comfortable trying new things, even if the blowback was large and public
The failed #MyNYPD Twitter campaign is the latest example of a big organization attempting to rustle up goodwill, only to find that the open nature of social media makes it impossible to control the conversation.
A request for pictures of members of the New York Police Department went horribly wrong. WARNING: This post contains graphic photos of alleged police brutality.