Urban Decay, The Body Shop, Too Faced, Nyx, Smashbox and Lush Cosmetics are among the beauty brands that have recently chosen to hire dogs and other pets as their brand ambassadors, specifically on Instagram. There has been an uptick in the number of beauty and fashion brands inquiring to partner with pets in recent months.
Experts shared some of their top tips for how to make your pet famous on social media, and cash in on the cuteness with sponsored content from advertisers that can earn up to $15,000 per post.
They command international attention, have amassed millions of followers on social media, and collaborate with the world’s biggest brands. But you still have to pick up their poop.
Read this post to see how 11 of these furry social celebrities are building their brands and growing their empires.
What’s underpinning this is the rise of the visual Web. With the power of photos on platforms like Facebook and Instagram, pets have emerged as recognizable stars. The top five pet profiles on Instagram, including Nala’s, have well over a million followers each. Grumpy Cat turned out not so much as an anomaly but a harbinger of the age of the pet influencer capable of racking up likes by the thousands simply by putting on a scarf. That has, perhaps inevitably, piqued the interest of big brands.
What does it take to make your pet Internet famous? We took a look at the world of Instagram product endorsements to find out.