Pinterest advertising is gaining steam. Now is a good time to see how these Promoted Pin campaigns can move your business forward. Tailwind is opening their playbook to showcase the best practices and tips for running your first Pinterest advertising campaign.
It makes sense to build a profile on the site, but it can also make sense to use promoted pins to not only grow your following faster but to also send traffic to your website.
If you’ve never played around with promoted pins, don’t worry. Neil Patel will show you exactly how to use them.
The platform is simple enough that you certainly could just feel your way through it. And you might get lucky with the results! Experimenting with advertising can be costly though. Instead, follow these steps to your best Promoted Pin campaign ever.
Would you like to increase your click-through rates on your Promoted Pins by 3X* while at the same time increasing your chances of a conversion or a sale once a pinner gets to your website? It’s pretty simple to do – you just target your Pinterest ad to people who have been to your site in the past!
Pinterest Promoted Pins (Pinterest advertising), can be a powerful tool in your sales funnel. But, what if you’re just getting started and don’t have a way to capture email addresses to help people progress from just finding your Pin to purchasing from you on your site?
If you’re brand new, or not sure how to create email campaigns that drive sales, you can still make good use of Pinterest ads.
So Pinterest conducted a study on 29 Promoted Video campaigns that ran during the same four-month period. They said their analysis looked at “closeups, completion rates and engagement patterns.”
Post Planner takse a look at their results and learn how to best use Promoted Videos on Pinterest to grow your business.
It just got a tiny bit easier to manage your Pinterest Promoted Pins. But just what IS the hierarchy of Promoted Pins with the addition of Ad Groups? Where do you set what? And how can they be used to scale the creation and management of Promoted Pins?
Alisa Meredith has you covered.
In this post, you’ll learn more about Pinterest’s own Ad Dashboard – where you’ll find gems and hidden bits of data that will help you make your Pinterest advertising more effective and less expensive.
Unless you have a site that is all on one URL or you want fancy stuff like to know what they searched, what they bought, how much they spent, or if they watched a video, forget the events. Now, if you are selling a lot online, it is definitely worth setting up event tracking.
Does bargain hunting give you a thrill? Well, then you are in for a treat. In this post, Alisa Meredith lets you in on her approach for Promoted Pin campaigns with the aim of getting you the best results for the least amount of money.
Pinterest offers conversion tracking that will allow you to set up audiences and track the results of your Promoted Pins. Handy. What’s not so handy is that the numbers don’t add up. How can a brand new campaign with zero clicks have two conversions (true story)? What IS a conversion? And how in the world are they measuring them?
Alisa Meredith shares what she learned
Have you tried Pinterest Promoted Pins? Would you like to increase your advertising results AND reduce your ad spend?
With a few simple tips, you can do just that. In this article, Alisa Meredith shares tried and tested suggestions from the experts. Use any one of them and you’ll be promoting with confidence in no time!
Has your Pinterest Promoted Pins account been upgraded to include one-tap Promoted Pins on traffic campaigns? One-tap Promoted Pins take a user to your site as soon as they click on a pin – skipping the usual close up on the pin.
It still can be a big waste of ad money, but there are some situations where one-tap is a good option.
Pinterest drives organic traffic – a lot of organic traffic. In fact, it’s the number two driver of social traffic right behind Facebook. Pinning organically doesn’t cost anything, and it’s fun. And pins you pin today can still send you traffic in a year – so why would you pay to promote a pin?
Pinterest Search Ads
As the rollout moves forward to more brands, the value of Search Ads will become increasingly prevalent. The potential return and awareness, especially for the massive amounts of users who are present on Pinterest during the discovery phase all the way down to the point of purchase, has incredible potential for advertisers.
As Pinterest continues to rollout the complete Search Ads feature to the public, it will become apparent how valuable this tool is to small business marketing. The return on investment and increased brand awareness are extraordinary, and a micro business will be hard-pressed to find another competitive advertising tool that is so affordable and accessible.
What are these magical ads and why should you care?
Below Post Planner shares the details behind Pinterest Search Ads and how you’ll be able to use them in your business.