Think your brand is not visual enough for Pinterest? It can still work wonders. Pinners are looking for ideas and advice too. Even if you do not have a store with products to pin, charts and infographics are also huge opportunities.
With so much opportunity, it can be difficult to know where to start with your Pinterest strategy. To help you out, Hootsuite created the following guide so that you can discover how Pinterest can boost your business success.
This step-by-step guide to Pinterest marketing is going to provide marketers and businesses with everything they need to build a strong content marketing presence on the platform—including how to get your individual pins noticed.
This guide, by CoSchedule, covers everything that new Pinterest users need to know.
Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.
12 Strategic Ways to Use Pinterest Having a strategy for your Pinterest activities will help you reach your goals and objectives. You have those in place, right? Here are Peg Fitzpatricks tips and strategic ways to use Pinterest for marketing.
With a wave of industry conversation focused on the consumer journey, so much attention is focused on the past. But what about the future? The right time for a brand to make its way into the consumer’s life is when that consumer is planning for the future, as this is when a consumer is telling you what they are about to do.
One platform providing visibility into the thought process behind the purchase journey for life’s major events is Pinterest. Recently, Millward Brown Digital partnered with Pinterest to examine the impact Pinterest has on future purchases.
After 3 years of Pinterest management, Kate Ahl can say with certainty that you can’t take the strategies that work with Facebook and apply them to Pinterest. Nor should you think that because something no longer works on Facebook that it won’t work on Pinterest.
Your Pinterest Profile
Setting up your Pinterest profile is all about the chemistry. You need the right mixture of great visuals and descriptions, the right mixture of timing and content, with your decisions being driven by analytics. Keep reading to learn the six key elements of a the best Pinterest profiles.
Razor Social put together these 10 simple tweaks to improve your Pinterest presence, optimize referrals and work wonders for your online business.
Read this post to learn how to best optimize your images and graphics for Pinterest to bring you more customers.
Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search.
In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest content.
Are you making the most out of Pinterest? Sure, you have a presence there, but are your Pins the most appealing they could be visually? Are they being re-Pinned to boards that help or hurt your brand? Is your Pinterest profile as strong as it should be from an SEO perspective?
These are big questions that you might not be asking yourself, but that can go a long way towards boosting your Pinterest endeavors, web conversions, and, ultimately, purchases.
A podcast and post about keywording on Pinterest and the what, why, where and how.
Keywords are your secret sauce for getting found on Pinterest. When you use the right keywords in the right places, you’ll watch your account grow overnight! But how do you find the perfect keywords on Pinterest, and where do you put them?
Seasonality simply means tapping into what people are actually experiencing in their own lives, based on the seasons of the year. You then create and post content that serves them according to the season.
Seasonality means always thinking ahead a few weeks to what’s coming up and preparing new content, or sharing older content again.
Some 33 million Pinterest users have saved approximately 252 million Pins related to Mother’s Day, which falls on May 14 this year.
Spychalski suggested that brands launch their Mother’s Day campaigns quickly, as searches and saves related to the holiday begin ramping up around mid-March and steadily rise until the actual day.
Like it or not, retailers’ back-to-school promotions are rearing their ugly heads, and Pinterest dug into ideas that have been popular in searches and saves for its 2017 Back to School Report.
Pinterest said in an email to Social Pro Daily that 11 million U.S. users saved nearly 45 million back-to-school-related ideas in 2016.
Getting More Followers
Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic?
In this article, Mitt Ray shares 12 tips on how you can get more Pinterest followers and promote your business.
Coschedules Pinterest strategist shares her tips and research.
4000 words and 19 easy to follow tips. Mammoth post.
Although there isn’t much talk about Pinterest these days, it doesn’t mean you should ignore it. It’s actually one of the highest converting social sites on the web… especially for e-commerce related products.
But how do you get started on Pinterest? Well, to get you off and running, Neil Patel created an infographic that breaks down how to get your first 1,000 followers on Pinterest.
Want more insight into your Pinterest following? Wondering what content and messaging will appeal to your Pinterest fans? When you have accurate personas, you can serve promoted pins to the people most likely to engage with and click on them.
In this article, you’ll discover how to use Pinterest Analytics to create buyer personas.
Ready to track your Pinterest analytics? Great! Scrap what you use for on Facebook and Twitter and monitor these six metrics instead.
While it may seem suited for B2C on the surface, there are a variety of ways any business can thrive on one of the top social networks dedicated to visual content.
In this post, Kristi Hines looks at five genius ways you can generate organic Pinterest traffic to your website.
It can be difficult to be patient with Pinterest. Promoted Pin not converting? Shut it off! Content not resonating? Change direction and rebrand images, STAT! But, a little insight into the behavior of pinners and when they actually act on your images might make you hold off on the “pause” button or a headache-inducing makeover
When you take all of these clients into consideration, there does appear to be a relationship between follower numbers and page views. Lower follower numbers, lower page views, higher followers, higher page views.
To help you make the most of this growing social media network, here are the top five mistakes Andreea Ayers sees brands make on Pinterest and how to fix them:
A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement.
In this article, you’ll discover how three brands are using unique Pinterest boards to amplify their visual marketing.
Want to try Pinterest Showcase? Pinterest showcases allow businesses to rotate select pins at the top of their profiles.
In this article, you’ll discover how to build a Pinterest showcase for your business profile.
Pinterest site verification has many amazing benefits and doesn’t have to be hard at all! Adding your account to Pinterest gives you access to valuable business features
Who are you Pinning for? As much fun as it is to leap right in to Pinning all the things, when your business depends on your marketing success, you know you need to start with a solid strategy. One of the first steps to a solid strategy for Pinterest or ANY kind of marketing is the creation of a buyer persona (“avatar,” “idea customer”).
It wasn’t that long ago that shopper marketing was as simple as coupons, end-caps, packaging and shelf-displays. Today, consumers are on their mobile phones while browsing store aisles, seeking recipe ingredients or project supplies, increasingly from Pinterest. New data from Ahalogy’s Pinterest Media study sheds light on this Pinterest-inspired shopping behavior.
Last month Pinterest was valued at $12.3bn, and it’s predicted to generate more than $500m in revenue by the end of this year. This is mainly thanks to the platform’s growing potential for advertising, with new visual discovery tools and shoppable content driving interest. In turn, many brands are also starting to take the platform more seriously.
So, what makes an effective Pinterest strategy, and which brands are succeeding on the platform? Here’s just six examples.
The Smart Feed was designed to increase the relevance of the Pins a user sees for their personal interests. Instead of a simple chronological home feed made entirely of new Pins from Boards a user follows, with the Smart Feed users now see a mix of Pins that are relevant to their Likes, Interests, and the Boards they follow. This has massive implications for which content is surfaced to users and when.
Incredibly useful post – highly recommended.
When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.
Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.
A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins.
In this article, you’ll discover three ways to improve your Pinterest boards and pins.
In this post, Tailwind talks about how images, descriptions and source links combine to create engaging and effective content for reaching your audience. They guide you through the fundamentals of Pin curation, and how to tell a compelling brand story by weaving your Pins’ messages together. They even show you how to tell the difference between the high-quality Pins that your followers will love, and the Pins that you’re better off ignoring.