This post is more for those of us who find this new feature fascinating.
More than 150 million users have logged on to discover inspiration on Pinterest. The company has just introduced a new visual way to search called Pinterest Lens, which allows you to find new ideas by taking a photo. Co-founders Ben Silbermann and Evan Sharp join “CBS This Morning” to show how the new feature works.
Pinterest today introduced Lens, a new visual search tool that uses machine vision to detect objects in the real world and suggest related items on the service. Lens, which is now in beta, is a tool inside the Pinterest mobile app that functions as a kind of Shazam for objects. Point it at food, furniture, or even the night sky, and Pinterest will return objects that it believes are related.
Updates to Lens specifically aimed at fashion means you need to be more and more attentive to the images you post on Pinterest and your website. What are people Pinning from your site? Is it easily identifiable? Are you creating and pinning both product and lifestyle images to give yourself the best chance of surfacing in relevant Lens searches? It was good practice before – it’s a must now.
While Lens already recommended recipes for certain ingredients, such as coconut and squash, it’s now going the extra mile by unearthing recipes related to an entire dish. Examples provided by Pinterest include waffles, quesadillas, bruschetta, and fried chicken, with computer vision smarts not only recognizing what’s on the plate but also identifying similar existing recipes and showing the user how to make the dish.