Sol walked Grow and Convert through the intricate details of how he recognized a pain point in the reddit fitness community and turned a simple idea into a site that attracts millions of visitors every year. Here’s his story.
With just a handful of posts about a hypothetical time travel scenario, James Erwin went from web commenter to professional screenwriter.
The self-proclaimed “front page of the internet” does not want to be left in the dust by platform giants in the mad dash toward video.
Today, Reddit is releasing a video-uploader tool that lets its users share videos from their personal libraries directly on the platform instead of having to post links or embeds from other social networks. On mobile, users will also be able to record videos directly from their phones and post them to Reddit. The tool also allows users to create and share GIFs.
Reddit, in its goal to be a laissez-faire haven of (relatively) free expression, has been overrun by nationalist trolls. Its staff of volunteer moderators is losing hope in the site’s future.
Reddit is one of the most-trafficked websites in the world. Its culture reflects the culture of the time, and what performs well on Reddit has widespread ramifications for what is considered interesting, shareable and news-worthy. So how did things get this bad?
Reddit has become the latest oil deposit. Marketers everywhere are trying to leverage the massive platform to build brand awareness and drive traffic to their websites. The good news is, it’s not that hard…at least not as hard as everyone is making it out to be.
“It’s almost like writing an epic guest post. In fact, that’s exactly what you’re doing. You want it to be so obviously and absurdly useful that people would be crazy not to upvote it and that people would want to share it on their blogs.”
Eddy’s exact playbook for getting a constant stream of traffic from reddit without being a spammer
If you’ve so far neglected the advertising and marketing opportunities on Reddit, you’re not alone. Historically, the relationship between Redditors and those who market to them has been contentious—Reddit is a cohesive community in a way that social platforms like Facebook or Twitter are not, and Redditors will fight to protect its integrity from spammers and lazy attempts at commercial gain. Done well, however, advertising on Reddit represents a tremendous opportunity.
Sitting at the helm of the Internet’s newest social juggernaut, Reddit general manager Erik Martin has a tough task on his hands. He is charged with simultaneously turning Reddit’s 4.5 billion monthly pageviews (by its count) into profits while keeping the peace with the site’s notoriously advertising-averse user base. That user base has proven itself to be dangerous if messed with so, for Martin, the balancing act is a delicate one.
Opinion: When Redditors praise a brand, you can assume the affection is genuine
While some campaign results are promising, the jury is still out on Reddit’s ability to be a meaningful source of digital advertising ROI for brands. But as brands grapple with the risks of a digital advertising ecosystem increasingly dominated by two firms, a more brand-friendly Reddit might be worth a new look.