How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board.
By sending your inactive subscribers a re-engagement email, you’ll not only see who’s still interested in your brand – you may even generate some immediate sales! And worst case scenario, you’ll be able to clean up your email list. It’s really a win-win. So for inspiration, here are a few awesome ways different brands have approached the re-engagement email.
This post will walk you through why email re-engagement campaigns are crucial to your email marketing program’s success, and exactly how you can implement one for yourself.
This post has a few strategies and ideas to consider when warming up a cold email list, and they’ve been used (and proven) many times over by people in all types of industries and across many topics.
Lindsey Hayward has gathered some of the most important tips from numerous list builders, and have laid out some do’s and don’ts for implementing them.
By deleting inactive or dead subscribers, you update your list and give people a chance to re-engage with you – even if it’s been a few months. If you have a great big list and have great engagement, then you’re fine. If you don’t have that, then you might want to start deleting people.