Should I Use It?
If you’re considering Snapchat marketing for your brand, how do you know if it’s the right allocation of your budget? While there is no ‘one-size-fits-all’ response to this question, there are certain points we can raise and facts to consider that can help shape your decision on whether or not to include Snapchat as part of your social media marketing.
When so much of social media is painstakingly pitched for the appearance of perfection, Snapchat lends itself to spontaneity and one-on-one messaging. Instagram posts say: look how rich my life is – at least, richer than yours. Facebook posts say: I care enough about this issue to argue about it at length with distant friends and family members. Tweets say: I am offended.
Snapchats say: I saw this and it reminded me of you and now I do not intend to revisit this moment ever again.
Who Is Using Snapchat?
Snapchat seems to exist on the edges of the social networking craze. It’s weird, confusing, silly, and gradually shaking off a seedy reputation of old.
It turns out that Snapchat is the source of considerable creativity and enjoyment, plus surprisingly an emerging force in cutting edge reporting, and viewed as a more genuine way of connecting to people online.
One of the biggest growing user bases in the U.S. are adults between 45- to 54-years-old, and they currently make up 6.4 percent of American users. Previous eMarketer projections saw that demographic at 4.2 percent.
“But I’ve noticed over recent months a shift: less people are using Snapchat around me, and I’ve stopped entirely. Photos in my stories that regularly got over 5,000 views a day, now get less than half of that — and only a handful of the people I actively followed along with are even sharing anymore.
We’ve all moved to Instagram Stories.”
Mark Cuban was once a critic of Snap, maker of Snapchat, but these days, he’s a proponent of the newly minted public company. Why? For teens and young adults, Snapchat is their TV.
Some people are saying that Snapchat is losing users to Instagram in droves because of the latter’s eight-month-old Stories feature.
Well, if there is a substantial Snapchat-to-Instagram exodus happening, girls and young women do not seem to be a major part of it, per Episode’s new data. The mobile-minded content network polled 50,070 of its viewers who are mostly females aged between 13 and 25, of which 69 percent said their Snapchat usage has not declined since Instagram Stories went live.
Without visible follower counts, likes, or any other kind of public metrics, Snapchat provides an even playing field for all users. This hasn’t stopped celebrities—like Kim Kardashian, The Weeknd, and Gwen Stefani—from flocking to the platform and using it to its full potential.
This post shares how celebrities have unlocked Snapchat in ways your business can learn from.
Snapchat will be used by more human beings today than our beloved Twitter, but luckily for you, we don’t need to immediately drown in the onslaught of information about “Snapchat for marketing.” By thinking instead “Snapchat for humans,” we’ll benefit from the equivalent of social media floaties on our arms — something so simple yet so crucial to our ability to navigate these waters.
Where To Start?
In this Snapchat guide, AdEspresso breaks down everything you need to know about marketing on Snapchat, including why you should market on the platform, great examples of success on Snapchat, the demographics of its users, recommended strategies and best practices, and an in-depth tutorial for using its features and tracking results.
Snapchat has become one of the most important social networks in the world. With billions of stories viewed each day and more than 100 million active users, Snapchat has the highest growth rate of any social media app.
But the hype about using Snapchat for marketing has tipped toward the irrational. You have to weigh the costs and benefits of every opportunity to make your own decisions. Don’t get sucked into the Snapchat hurricane without considering the whole picture.
Learn about Snapchat, experiment with it, but know the risks and challenges, too.
Buffer spoke with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. This episode is jam-packed this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level.
Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility. In this article, you’ll discover 10 ways to use Snapchat for business.
If you’ve been skeptical about the social network or felt intimidated by the newness of Snapchat, then this article can fix that. Whether you’re a small business owner or on the digital marketing team of a huge company, this post will convince you that this exceptionally popular social media platform-as in the third most popular social network among millennials–should be a vital part of your overall content marketing strategy.
Consider how Snapchat can fit into your content marketing strategy. If it’s a channel where your audience is, you’ll want to make sure to follow these tips to create an effective Snapchat strategy that enables you to truly engage with
Snapchat has grown from a marketing question mark to a marketing must-have in a relatively short time. Since its inception, Snapchat has skyrocketed in popularity amongst not only individuals, but businesses.
Like any social media strategy, using Snapchat for business requires thoughtful planning. To help you out with this, Hootsuite collected the top Snapchat statistics you need to know for your business.
Snap can free itself from Silicon Valley’s accepted norms because it doesn’t think of itself as just another Silicon Valley tech company. It’s time we all started to see it that way, too
Tactics And Strategies
Snapchat isn’t an easy social network to master. It’s riddled with tricky features—even the most social-savvy users aren’t always aware of the capabilities available to them.
If you’re using Snapchat for business, there’s a lot to discover beyond the basics and the fun hacks. Even if you’re a seasoned Snapchatter, this guide should offer you some new and useful tricks to better engage your audience on Snapchat.
Here are five interesting marketing trends from a new Snaplytics report, which analyzed 271,000 snaps comprising 24,000 stories from 500 brands in the fourth quarter of 2016.
The trick with Snapchat is using resources correctly, understanding the market and actually providing users with content they want to see on the network. In this even newer world of social content promotion, you have to work with surgical touch. In this article, Sprout Social provides seven tips on how to use Snapchat in your social media strategy for 2017.
We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. . But if you can learn these tricks you’ll have a powerful new arsenal of tools to help take your brand’s Snap game to the next level.
In this guide Hootsuite teaches you how to access these lesser-known features, and uncover a few more that are available only after manipulating the settings on your device.
While the gates keeping you from reaching out to prospects via Facebook and LinkedIn are getting higher, Snapchat offers an open and direct route. At the end of the day, any social channel that gives you quick and direct access to your audience is a valuable tool worthy of allocating time and money. Used effectively, it will substantially increase the amount of messages that actually get through to recipients, enhance the business-to-customer relationship and build credibility as an accessible yet professional brand.
It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing.
In this article, you’ll discover five metrics you should focus on to get more out of Snapchat.
Growing Your Audience
It’s a challenge to grow a new social media audience from scratch — and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat. There’s no news feed where Snapchat users can share cool content with their friends. There’s no trending tab to see what other users are Snapping about. So how do you grow your audience?
Let’s dive into how to ramp up your business Snapchat approach with help from data from Snaplytics.
The following methods, techniques and tools will help you add more Snapchat friends to your connections. And the more connections you have, the more likely it is that your content goes viral. If it does, you’ll reach even more potential viewers.