If you open Snapchat tomorrow to use one of the app’s face-swapping lenses, you’ll see an ad for Jeep that makes it look like your hair is blowing around while you’re driving a car.
This is the second year that Jeep has used Snapchat for its “4×4 Day” campaign. Last year the brand ran sponsored geofilters where users could apply a graphic of mud tracks over photos and videos and the brand also opened an account to push out organic content
In a world-first, McDonald’s Australia and VML Sydney have teamed up to launch ‘Snaplications’ – a one-of-a-kind Snapchat lens that enables users to apply for a job in a snap.
The next evolution of Snapchat’s Lenses could add more than just a flower crown to your selfies. According to a new report from The Information, Snap Inc. is working on a smarter version of its cartoonish filters and world lenses that could overlay images — and advertisements — onto a variety of real-world objects.
Snapchat launched its wacky, colorful lenses in 2015 as a way to turn users’ photos and videos into selfies that vomited rainbows, zombies or dogs. Now, anything in the world can be overlaid with 3-D graphics.
Today, the app launched a new feature called world lenses that uses a phone’s rear-facing camera to decorate any scene with the same augmented reality-like technology. Snap has long been building its own version of augmented and virtual reality that it calls 3-D technology to animate photos and videos. And brands including Jeep and L’Oréal have built sponsored lenses for ad campaigns.
Snapchat users who open the app to apply one of the company’s lenses will see a few familiar faces today.
For International Women’s Day, Snapchat created lenses featuring three of history’s most renowned women: artist Frida Kahlo, civil rights activist Rosa Parks and scientist Marie Curie. Similar to the app’s other lenses, users can overlay graphics and animated stickers on their photos and videos for 24 hours.
Snapchat is expanding its footprint in Germany this weekend with eight custom lenses for the top football clubs competing in Germany’s football league, the Bundesliga.
The lenses act as animated overlays and will be available to all Snapchat users in Germany this weekend. Afterward, they will be geotagged to each team stadium for the rest of the season, which finishes at the end of May.
Now, for the first time, the company is making a virtual space. For the new season of Stranger Things, Snapchat will let you literally walk through a door into the show’s most notorious set–Joyce Byer’s (aka Winona Ryder’s) house, which is filled with those creepy, poltergeist-detecting Christmas lights.
In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app’s face-swapping filters to objects in the real world. Now, Warner Bros., Netflix and Dunkin’ Donuts are turning those floating 3-D graphics into ads.