In this post, Hubspot shares everything you need to know about Spectacles and their potential for impact on social media and content marketing
Those who don’t understand Spectacles right away are likely among the same people who also don’t get Snapchat’s appeal. Why share a disappearing photo when you can just text it to me? Why record video with sunglasses when you can just hold your phone up? The difference in each case: One is simply more fun.
This is just the beginning. Adnews expects to see more brands experimenting with videos shot via Spectacles, not just as another format for their content but to align themselves with what is set to be the most sought-after gadget of the holiday season in the US.
As Spectacles become more widely available in 2017, here are five ways that Adweek predicts they will shape influencer marketing.
While it’s never been clear that Snapchat Spectacles will succeed where Google Glass failed, brands are at least paying attention. Here’s a closer look at how brands are already using Spectacles.
Lots of marketers have abandoned their Snapchat channels for creating organic content, but Marriott Rewards is pumping resources into creating 10-second vertical clips for the app.
Across the country, frenzied tech lovers have been hurrying to each Snap “bot” (Snap-style vending machines and the only place to purchase the Spectacles) after each mystery location is revealed online. But a few companies who’ve gotten their hands on Spectacles are already using the new technology to bolster their marketing strategies.
At the time this post went live, very few brands had started experimenting with Snapchat Spectacles. This post shows Vaynermedia, Esquire and Sour Patch Kids trying out the Spectacles. The post is a bit dull, but an important but of the narrative surrounding these glasses.
Take a look at how six brands and agencies—including Space150—are already using Spectacles.
Buying The Spectacles
Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
After introducing them to the world with buzzy, pop-up vending machine drops and then eventually expanding to direct web orders, Snap has begun selling its Spectacles camera glasses through Amazon. All three colors — black, coral, and teal — are available for the usual $129.99 price and are eligible for next-day delivery.
Just in time for today’s Super Bowl, Snap Inc. has dropped yet another one of its Spectacles-selling Snapbot vending machines, this time in Houston, where the New England Patriots will be taking on the Atlanta Falcons for the first NFL championship since Snap debuted its camera-equipped sunglasses last year.
The idea behind Spectacles didn’t come from the mind of Evan Spiegel, the visionary and reclusive 26-year-old CEO behind the newly renamed Snap Inc. The genesis of Spectacles dates back to Vergence Labs, a small Los Angeles startup that Spiegel quietly acquired for $15 million in early 2014.
A London-based doctor just showed the world what it was like to perform surgery from his perspective, in real time. Dr. Shafi Ahmed used Snap Inc.’s sought-after ‘Spectacles’ to document a first person view of a recent hernia repair surgery at London Independent Hospital.
Ahmed captured all the action on the $130 Spectacles while providing not only an in-depth look at the procedure, but offering insight into just what it is he’s doing at any given time.
Spectacles are worth the titters and strange looks. For a first-generation piece of hardware, these glasses are remarkably well designed, thoroughly useful and completely fun. More than that, they may be lighting the way to a future in which you might finally pull your face away from your phone when anything interesting happens around you.
One word to describe Spectacles: Hype. While the author liked the concept and was caught up in the marketing, he found the product had issues with battery life and wasn’t intuitive to use. His conclusion? “Spectacles right now is a V.1 product which is not a replacement for your mobile device that likely takes better photos and video.”
Karen X. Cheng was able to get over 200k views on a recent video taken with Snapchat Spectacles. In this post, she shares her tips. It is basic but incredible helpful.
The Snapchat Spectacle vending bot finally made its way to New York in December, and the eMarketer team got its hands on a pair of Spectacles. eMarketer principal analyst Catherine Boyle spent a week using them, then discussed the marketing potential of the new technology with Maria Minsker.
Snapchat, already one of the most visible brands at this year’s Cannes Lions thanks to its towering Ferris wheel at the festival’s entrance, is also catching the eye of jurors for the design of its Snap Spectacles.
The wearable today won three gold Lions, with two in Product Design and one in Design. It also won Design bronze, along with a silver and bronze from the Mobile jury earlier in the week.