Want to get started using Snapchat but don’t know how? Relax. It’s a snap. Here’s our guide to using the service.
While many brands are hitting the nail on the head in this space, it’s not easy. Hubspot put together this guide to dive into the nitty-gritty of how to create an effective Snapchat Story — and why it’s a feature you should be leveraging.
Snapchat is shifting from a social network limited to content shared by people you follow to an ephemeral, real-time database of what’s going on now everywhere. The search function makes Snapchat as deep as whatever the world is sharing, creating near-infinite rabbit holes to go down, and a stronger competitor for YouTube and Twitter.
When Snapchat users viewed a brand’s story, they watched the entire story nearly 88 percent of the time, according to a new report from analytic vendor Snaplytics.
While Stories being copied may be problematic for Snapchat, it also puts the onus on marketers to get to grips with yet another format.
It may take some time for the format to take off, but every second that your brand is not making these stories, it’s another second your competitor could be gaining valuable experience and marketshare at your expense.
However Snapchat’s new Stories feature performs, the platform is here to stay, writes Tom Ollerton, marketing director, We Are Social.
You can get a bigger return on your Snapchat marketing efforts by downloading and repurposing your stories.
In this article, you’ll discover how to repurpose your Snapchat stories for other social media platforms.
If you know Snapchat is a valuable marketing tool, but are unsure where to begin, fear not. Here are 17 examples of branded Stories that really nail it.
While Snapchat has done similar Q&As with Kevin Hart and Selena Gomez, today’s story is the first time a politician has participated in one, possibly indicating that more elected officials will use the app as a communications platform.
Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
The NCAA March Madness Tournament tipped off March 16 with Princeton and Notre Dame on the court, and Snapchat is capturing the streams of photos and videos fans take during the tourney.
Snapchat will cover games during the 2017 men’s season, including the grand final match, as part of the app’s “Our Story” feature that compiles snaps from viewers, players and the league itself. Each team’s home stadium will also get a unique Geofilter for fans.
Snapchat makes it possible to search for Stories by keywords The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.