The complete guide to social proof and how to use it to entice more customers to buy from you. All that’s left for you is to go and implement this knowledge in your marketing.
Needless to say, it’s in your best interest to effectively utilize social proof. But that’s where the problem is: not all social proof is created equal. In this post, Kissmetrics looks at 7 things you MUST understand when utilizing social proof in your marketing efforts.
Mark Schaefer joined Hootsuite for a twitter chat and got a lot of interest about social proof. What is it? Why is it important? And, most importantly, how can you leverage it to boost your business? This post covers 3 of the main lessons they learned.
While advertising and product descriptions must convince people of the value of your product or service, social proof shows them. True, it’s not always pure altruism driving it. But if you’re doing it right, and your company is doing great work, there’s no better feeling than having gained the appreciation of other people, and holding that up as proof.
This TechCrunch post provides a “teardown” on various forms of social proof, and how some savvy digital companies are starting to measure its impact. Incredibly useful.
You can be certain uncertainty is forever prevalent in the mind of your prospects. They’ll question what to read, watch, listen to, wear, eat, try and buy. Who can they trust?
If you want to elevate your sway, develop strategies to put social proof to work in your online communications.
There are many different forms of social proof. Each one has its own unique merits. In this post, Crazy Egg looks at some of the most potent forms of social proof you can use to boost conversions. They investigate the benefits of each form, and show you how to use each one the right way.
Ways To Show Social Proof
Are you giving the social proof of your business the visibility it deserves? In this post, Hubspot lays out exactly what social proof is, discusses the various types, and explain sthe ways you can leverage it in your business’ marketing efforts.
Nat Eliason covesr the 13 different types of social proof you can use, Within each one, he includes some tips for increasing its effectiveness and gives you some ideas for where you could use it on your site.
All smart marketers know that adding social proof can increase your conversion rate. That’s why big brands like Amazon, WordPress, MailChimp, and just about every other company, use social proof on their site. In this guide, OptinMonster shares 29 ways to use social proof to increase your conversions.
To help illustrate how brands are using this persuasive technique in their marketing, Hubspot put together a roundup of social proof in action below.
Negative Social Proof
Watch out for negative social proof, and don’t let what’s supposed to help actually hurt your business. Get smart about your social proof as a seller, and make your job that much simpler.