How successful companies and entrepreneurs use their existing customers and fans to sell to new ones
When all is said and done, testimonials are really just affirmations for your customer to validate or solidify their feelings on a future purchase.
By putting testimonials and reviews where they’re expected, making sure they speak to your buyer persona, and prompting them at the right time, you put yourself one step closer to winning that zero moment of truth.
Baremetrics has got a great automated system in place and have hundreds of testimonials that they can pull from for any purpose. Here’s how you can get the same system in place.
Testimonials can convert window shoppers into buyers as long as you use them the right way. In this post, Neil Patel gives tips about how you can use testimonials effectively and what to avoid.
As digital marketing continues to become more of a challenge every day, utilizing testimonials will help your business stand out among the rest — becoming a representation of your customer service in the process.
Kissmetric shares what typically makes for a convincing and credible testimonial and shares 3 lesser-known techniques for making your testimonials more credible, engaging and persuasive.