Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself?
To explore how to become known, Michael Stelzner interviews Mark Schaefer.
There are a lot of people who have figured out how to make a living out of proclaiming themselves thought leaders, and selling their advice to others.
But the thing is, it doesn’t work that way.
You have to earn thought leader status through demonstrating your subject matter expertise and being a part of the conversation in your industry.
When it comes to quantifying a soft concept like “thought leadership,” or personal branding momentum, there are four measures that can help you determine whether you’re trending up or down.
The price of success is this: You have two choices. Join the bullshit facade and plod along as another sheep in the capitalist machine, doing whatever it takes to maintain your position — or stand up for something you believe in, and accept every kick, punch and vicious attack on who you are.
Writing Thought Leadership Pieces
Curating isn’t all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and strengthen your personal brand.
Don’t let the trendiness of “thought leadership” distract you from the benefits of it. The space may be more crowded today, but thought leadership content still generates 3x the leads of traditional marketing. Here’s why you should consider jumping on that train even if you’re convinced it’s left the statio