The early verdict is in: People are retweeting and liking longer tweets almost twice as much as shorter ones.
The dust has settled and this feature is here to stay, so let’s take a closer look at what’s happened since it dropped – and whether it’s something your fans and followers actually expect you to use.
Opinion: There are folks who love the change and others who stubbornly refuse to like or use the new feature
Exploring how to best leverage this update will take time. Brands should tap their trusted digital marketing partners for fresh ideas on how to benefit from the expanded format.
For businesses using Twitter as part of their marketing strategy, composing clever 280 character tweets provides an opportunity to communicate more effectively with your audience. Some brands have shown off their sense of humor by hitting the limit with jokes, others have used the longer tweets to express an impactful message. Here are some of the best ways businesses have deployed the 280 character tweets.