It all started with this rather innocous tweet, during The Natural History Museum’s Ask a Curator event on Twitter, where users could tweet in questions to The Natural History Museum’s twitter account. The resulting back and forth is both amusing and educational….
Warning to flatulence-themed Twitter trolls out there: Square social media lead Nick Dimichino still has plenty of ammunition after his viral takedown of a critic named “Fart Sandwich.”
AdFreak reached out to Dimichino to solicit some tips for other brands who might need to stand up to a toxic troll, and, given the fact he honed his Twitter skills writing pungent puns for Charmin, he did not disappoint.
Twitter offers the perfect platform for witty ripostes, with Universal Orlando the latest verified account to enjoy a light-hearted exchange with a follower.
Putting customers in their place in real-time, with no checks and balances, is a very dangerous game with limited upside and a ton of downside.2
Wendy’s: Nugget Retweet
Wendy’s told Wilkerson he would need 18 million retweets for his year’s worth of chicken, but 3.42 million and counting isn’t exactly chicken scratch.
In April, 16-year-old Carter Wilkerson had a dream—to score a year’s worth of free chicken nuggets from Wendy’s. So, he tweeted his wish to the fast-food giant, which struck a bargain with him. If Wilkerson could get 18 million retweets, Wendy’s would fork over the nuggets.
Twitter fully embraced Wilkerson’s mission, spawning the hashtag #NuggsForCarter and helping his post garner more than 3.4 million retweets, a major branding coup for Wendy’s. Although he fell shy of his goal, Wendy’s awarded Wilkerson his year’s supply of nuggets today anyway, along with a $100,000 donation to the Dave Thomas Foundation for Adoption.
In just over a month, Carter Wilkerson’s tweet asking Wendy’s for free nuggets earned 3.42 million retweets, surpassing Ellen’s Oscar retweets.