As platforms like Snapchat, Instagram and musical.ly have grown in popularity, so has the public’s appetite for video in new formats. Vertical video has gone from being the butt of internet jokes to the new “it” medium as advertisers scramble to create content for these platforms.
Here are some tips to ensure that your vertical content is as successful and effective as possible
Vertical Video is here to stay. In this post, you’ll learn why it’s popular and why you should consider creating vertical videos.
Mobile has fast become the consumer’s first device, so it comes as no surprise that mobile video is growing quickly, too. The smartphone is leading this charge, and ZenithOptimedia forecasts that “mobile devices will account for 58% of online video watching worldwide in 2017.” With these developments comes a change; video – long thought of as a horizontal medium – is going vertical to match the preferred viewing habits of mobile users.
For the final article in this series Likeable Media takes a step back and explore the possibilities, new traditions, and considerations to make when planning content for the full screen phone.
Vertical video is often lauded as the future, but it’s stubbornly not so present in the U.K.
On the surface, there’s a lot of action, as publishers like News UK, Hearst and the BBC — not to mention big platforms like Facebook and Snapchat — have added vertical video capabilities. But many publishers have not, and agencies have been slow to create vertical ad campaigns, according to both publishers and agencies.
After having success on Snapchat Discover, Mashable is adapting features of Snapchat for its own mobile site.
Today, Mashable is releasing a new vertical video product and content series called Mashable Reels, which will be available from the homepage on its mobile site. The Reels are similar in both appearance and function to videos and photos on Snapchat and Instagram Stories.
The BBC has been creating vertical video for the last year. Now, it has proof its efforts are paying off.
The broadcaster introduced a “videos of the day” vertical video section to its domestic and international news app a year ago. Since then, the number of visitors coming to the app to watch video has risen 30 percent, while the number of videos viewed per user has grown by 20 percent, according to the BBC.