Webinars are a high form of content marketing, as they can breathe life into static content such as a case study or research report. An engaging webinar is like a well-produced radio show with pictures. It is a five-act, mini-theatrical event.
This post is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content.
No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it. So what do you do to ensure people actually, you know … show up?
Turns out, there’s at least 17 things you can do to get people aware of, excited about, and attending your next webinar. Here’s a guide to making your next webinar a rousing success.
I bet you’re asking yourself if there’s a checklist of sorts out there that can assist you in your webinar planning. Hubspot has outlined 10 areas you should focus on to ensure you and your team are fully prepared to put on a high-quality, successful webinar.
If you present an organized, content-rich webinar and you make a connection with each audience member, you’ll be well on your way to becoming an authority in your field.
The reality though, as we all have experienced, is that even good webinars run by experienced hosts will occasionally run into errors or technical glitches.
Copyblogger created this initial checklist for running higher quality, less stressful webinars. Use it when you’re executing your next online event.
When you start thinking about what webinar platform to use, how to publicize the event, what content to share, etc., it quickly becomes clear that webinars are a lot like live theater: they take a crazy amount of planning and execution to pull off without a hitch.
Here’s everything you ever wanted to know (and then some) about running a successful webinar.
Consider offering highly condensed versions of your webinars in video blog form. There is a great, untapped opportunity to repurpose those 30- to 60-minute webinars into more digestible online content pieces — with minimal cost and effort
At KISSmetrics, they’d held 77 webinars to date (February 2015), with great results so far. The 77 webinars have brought them an additional 518,399 visitors, of which 155,386 have registered to attend a webinar. However, only 74,4381 of those who registered ended up attending, and 16,394 turned into leads.
So, how did they pull this off, and, more importantly, how can you replicate it? Here’s what you need to know…
Sean Ogle shares with you the exact strategies he used to make nearly $10,000 in his very first live webinar. This will cover every aspect from the tools, to the content, to the pitch.
Thankfully, there’s no wizardry involved in driving webinar sign-ups and converting some of those who attend into customers. As with most forms of marketing, you can break down the process of creating and promoting a webinar into a relatively formulaic set of procedures.
Sujan Patel shares how to drive webinar sign-ups, the ingredients that go into a successful webinar, and what you need to do to convert some (if not all) of your attendees into customers.
Are you tired of spending money on content marketing… especially because it isn’t generating any income for you? Sure, you can throw some ads up on your blog, but unless you get millions of visitors a month, you probably won’t get a great return.
So what’s a better strategy to convert your blog readers into customers? It’s through webinars.