However, as on Facebook Messenger and other western platforms, in most cases WeChat bots are not using a truly conversational strategy. WeChat also has buttons that enable users to interact without too much chatting. At this point in time, the head start in bots that WeChat had, has resulted in much the same infrastructure we see in the west. For now at least, the race is still on, to see who can build a chatbot that is something more than a website ported into a Facebook Messenger Conversational UI.
It’s fundamentally a messaging app, but it also serves many of the functions of PayPal, Yelp, Facebook, Uber, Amazon, Expedia, Slack, Spotify, Tinder, and more. People use WeChat to pay rent, locate parking, invest, make a doctor’s appointment, find a one-night stand, donate to charity. The police in Shenzhen pay rewards through WeChat to people who rat out traffic violators—through WeChat.
Messaging app is winning market share at Alipay’s expense by stretching potential of the scanned codes
While China lagged the West in online services for many years, it now appears that they are the leading in many areas. With nearly the whole country on a single platform with integrated payments, China is now pulling ahead by adopting new online behaviours that, until recently, were not even possible in the West.
This was initially apparent in how consumers were using the internet, but it is now true in the enterprise as well.
This post dives into the growth strategy that led to key WeChat milestones, lessons learned and gives insight into the method behind the madness as WeChat scaled from 0 to 800M+ MAUs in less than 6 years. Unlike AOL and Yahoo, Tencent (WeChat’s parent company) is one of the few companies to have evolved its messaging product portfolio successfully from a web/desktop product to a mobile/messaging platform.
The multipurpose messaging app is becoming the nation’s ID system
How To Leverage WeChat
A centuries-old tradition gave rise to China’s most valuable company and captured the attention of everyone from teens to Silicon Valley. This article is fascinating and helped me see how people could get hooked. A large part of the article is dedicated to the social commerce perspective.
WeChat, founded by Tencent in 2011, has built an infrastructure for mobile commerce within the walls of a singular app, simultaneously catering to the mobile-first consumers of China and solidifying its leadership in the same market, one that far outpaces the U.S.
Many stores in China take WeChat payments. But for the time being, only eight — outside of Tencent — have their own digital portal on the platform. Here is how three brands — Starbucks, JD and Didi — utilize WeChat Wallet.
WeChat Id Cards
Chinese citizens will be able to leave their identity cards at home and use their WeChat ID card for online and offline government services, hotel registration, delivery services, ticketing and other scenarios that require real name authentication.
Tips For Brands
Although many western marketers who are trying to expand their business in Asia realize the importance of WeChat, the messaging app can seem a daunting, not least of all because of the language barrier. Here, Digiday breaks down the three critical components of the app — Moments, Subscriptions and Wallet — and why they matter to brands and publishers.
WeChat is, at its core, a messaging app, but that is really only a fraction of what the service can do. If also offers more traditional social networking functions like video and picture sharing, games, stickers, and the ability to share and connect with friends through WeChat Moments.
Due to the app’s enormous user base and the way in which it is embedded in people’s lives, Western brands often use WeChat as a way of gaining a foothold in the Chinese market. If consumers habitually use an app on a daily basis, then it makes sense to try and use that platform for marketing.
The luxury brand launched a campaign on the China-based social and messaging app to drive engagement, brand awareness and purchases (both online and in stores) during the Christmas season, which is seeing more consumer traction in the region
Who Else Is Using It?
Bill Gates has never shied away from using the internet to achieve his philanthropic goals. This week, the Microsoft co-founder and multibillionaire philanthropist is joining WeChat to reach an even bigger audience. While Gates has participated in Chinese microblogging service Weibo since 2010, WeChat is one of the most popular apps in the world with more than 800 million users.
WhatsApp In India
Young Indians are hooked to Facebook, Instagram, and YouTube. But for older Indians, WhatsApp is the ultimate social network.
Family WhatsApp groups are now inseparable from the notion of the modern Indian family itself. But some Indians say they’re also an insufferable obligation