YouTube advertising is still in fairly early stages and not a lot of people are taking advantage yet so it’s a good time to jump in. It integrates well with what you’re already doing on AdWords and it’s fairly cheap to start branding yourself.
Video content is a must-have part of your content strategy. This is even truer now that YouTube lets marketers target users based on their search histories. YouTube advertising is more targeted than ever, and it’s less competitive real estate than the world of Google Search because video content is newer to the content scene and less popular than blog posts.
In this post, Daphne Sidor shares what they learned from our first round of YouTube advertising. Then, she helps you explore whether YouTube advertising might be right for your business—and how to get your first campaign rolling smoothly if it is.
Growing Your Business
Just like with Google Adwords, a large budget isn’t necessary to get started with YouTube ads. You can start with just $50/day. When Google Adwords was first launched, advertisers were paying pennies for clicks. While you shouldn’t expect to pay that little with YouTube ads, it’s still possible to get cheap clicks and high ROI by advertising on YouTube.
In this article, Neil Patel takes a look at how you can use a YouTube ad format to grow your business.
He takes a look at how the platform works, including pre-roll ad ideas and the process you need to go through in order to get a return on investment for video content.
Here are the basic guidelines to help get you on your way to a successful YouTube ad campaign
Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google’s full-year YouTube Ads Leaderboard, ranking the most-watched ads on the video site.
In this guide, Crazy Egg examines the steps that you need to take if you want to get great results from running some YouTube Ads of your own. They go through each of the steps required when creating ads, and what precautions you need to take so that you don’t make any common errors.
By the end of this guide, you’ll understand how YouTube Advertising works, and exactly what you need to do, in order to benefit.
Right now, one of strongest digital marketing opportunities (that hasn’t been overrun by competition) is YouTube pre-roll advertising.