For many latecomers, YouTube is unforgiving territory, and Facebook tends to offer more hospitable growth opportunities. But Vox decided to center its nascent video strategy on YouTube. A year ago, Vox had 753,000 subscribers and 146.7 million lifetime video views over two years. That’s nothing to sneeze at, but it’s not top tier in YouTube terms.
Fast forward a year: Vox has 2.2 million subscribers and 449.4 million total video views, which means Vox did twice as many views in the past 12 months than it had done in the previous two years. It now ranks 14th among news publishers on YouTube, according to OpenSlate.
CNBC International is making YouTube a big part of its video focus this year, shifting away from one-minute reactive news videos on Facebook.
In the next few months, CNBC International will launch up to five video series. The videos — lasting between three and six minutes — will also run on Facebook and CNBC International’s site but were made with YouTube in mind. It aims to publish one video a day, increasing over time.